VIP Collection Launch
A refined hospitality experience designed to complement Zimmermann’s latest collection, with premium catering and a custom cart creating an elegant focal point for the VIP event. The considered setup added a sophisticated hospitality moment for guests while seamlessly complementing the evening’s luxury aesthetic.
- Cocktail Bar
- VIP Night
- Corporate Activation
VIP Guests
Curated Drinks Menu
Custom-developed cocktails and mocktails crafted to delight guests and complement the launch of Zimmermann’s latest collection.
The Brief
Zimmermann partnered with Activation Haus to deliver an ultra-premium experiential activation to celebrate the launch of their collection across flagship boutique locations.
The objective was to create a romantic, sensory-led high-touch experience that welcomed VIP clients discover the new collection’s prints and silhouettes, and share intimate brand moments in a luxurious, effortlessly chic atmosphere.
