St Germain AFL Grand Final Pre Party

A premium St-Germain cocktail activation bringing French elegance, statement florals and bespoke branded styling to the AFL pre-party at Hilton Melbourne.

  • Corporate Activation
  • Elevated Moments
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The Brief

Create a premium, engaging brand experience for St-Germain at the AFL pre-party at Hilton Melbourne, bringing the brand to life through a visually striking cocktail activation that captures the occasion.

The Experience

Activation Haus delivered a bespoke St-Germain cocktail activation, featuring a branded cart complemented by custom-branded plinths and statement florals to create an elevated, on-brand experience.

Designed to bring a touch of French elegance to the AFL pre-party, the activation created a standout focal point for guests to enjoy St-Germain cocktails while celebrating ahead of the big game.

From the custom cart presentation and branded details through to floral styling and end-to-end coordination, Activation Haus brought the experience together seamlessly, creating a memorable brand moment that blended premium design, hospitality and occasion.