Yacht Party

The Brief

To celebrate the launch of Bydee’s summer collection, the brand hosted an exclusive yacht experience on Sydney Harbour, bringing together key media, influencers and VIP Bydee Babes. The objective was to create an unforgettable, content-rich environment that rewarded long-term collaborators, strengthened community connections, and amplified brand visibility across social and digital channels.

On board Experience

We celebrated summer in style with an afternoon designed for effortless content capture and meaningful connection. Guests were welcomed with custom cocktails before settling into harbourside lounging, dreamy tablescapes and an immersive Bydee world.

Staying true to Bydee’s love of detail, the experience was layered with bespoke moments throughout the yacht, encouraging organic sharing and discovery at every turn. From custom gelato to interactive stations, each element was intentionally designed to feel elevated, playful, and unmistakably on brand.