Mothers Day Bloom Bar
The Bloom Bar experience was designed to drive database growth, inviting guests to create custom Mother’s Day bouquets in exchange for signing up to receive free event tickets and future brand updates.
- PRCOMCO
- Live Event
- Custom Bouquets
- Brand Activation
Custom Floral Bouquets
Florals
The Brief
Create a premium Mother’s Day activation that felt thoughtful, interactive, and emotionally connected. The goal was to drive engagement and database sign-ups within the centre while giving customers a memorable take-home moment that celebrated mums in a meaningful way.
The Experience
We brought the concept to life through a custom Bloom Bar experience where guests could hand-pick and build their own bouquets from a curated selection of fresh seasonal florals.
Designed to stop shoppers in their tracks, the activation combined soft styling, branded wrapping, and a highly tactile experience that encouraged participation, connection, and shareable moments throughout the day.
Over 100 bouquets were personally curated and gifted, creating genuine interactions and long-form engagement with customers across the activation.
From concept and creative through to floral sourcing, styling, staffing, and guest experience, every detail was designed to feel elevated, seamless, and memorable.
