Beats to Beat the Habit
Discover the custom-designed Nicorette activation space, created to attract attention, spark conversations around quitting, and provide an engaging backdrop for guest interactions, product sampling, and memorable event moments throughout Vivid Sydney.
- Live event
- Brand Experience
- Consumer Promotion
Consumers Engaged
Samples
Impressions
The Brief
We partnered with Mars United to bring the Nicorette activation to life at Vivid Sydney’s Overseas Passenger Terminal.
The objective was to connect with adult smokers who may be considering their quit journey, creating an engaging and interactive touchpoint where consumers could learn more about Nicorette products and receive a sample to support their next step toward quitting.
Set against the vibrant backdrop of Vivid Sydney, brand ambassadors invited eligible adult consumers to engage with the activation and learn more about Nicorette’s range of quit-smoking support products.
The Experience
The experience provided a welcoming environment for meaningful conversations around quitting smoking, while product sampling helped encourage trial and awareness among those looking to make a positive change. The activation successfully combined education, engagement, and product discovery within one of Sydney’s most iconic events.
